We are not a strategy consultancy.
We are not a strategy
consultancy.
WHO WE ARE
Strategic consultancies and consultants
are corporate, boring, formulaic, complicated
know-it-alls who charge a lot of money to make people feel dumb and leave confused.
We don’t do that.
We are a small, obsessive collective of interdisciplinary problem solvers who meet our clients in the messy middle and unlock strategic clarity from chaos.
Strategic consultancies and consultants
are corporate, boring, formulaic, complicated
know-it-alls who charge a lot of money to make people feel dumb and leave confused.
We don’t do that.
We are a small, obsessive collective of interdisciplinary problem solvers who meet our clients in the messy middle and unlock strategic clarity from chaos.
Fuelled by wisdom & imagination, powered by curiosity, we do:
Fuelled by wisdom & imagination, powered by curiosity, we do:
WHAT WE DO
Most strategists & consultants give you
practical with no magic,
or magic with no practicality.
Most strategists & consultants give you practical with no magic, or magic with no practicality.
We do both: We make
the complex simple,
the simple magical and
the magic practical.
We do both:
We make the complex simple,
the simple magical and the magic practical.
WHAT WE OFFER
1
Vision Business
Start Up Strategy
Innovation Strategy
Growth Strategy
1
Vision Business
Start Up Strategy
Innovation Strategy
Growth Strategy
2
Vision Brands
Brand Strategy
Positioning Strategy
Communications Strategy
2
Vision Brands
Brand Strategy
Positioning Strategy
Communications Strategy
3
Vision Labs
Sounding Board
Future Forecasting
Strategy Training
3
Vision Labs
Sounding Board
Future Forecasting
Strategy Training
4
Vision Unknown
Some problems don't yet have names. Often, those are our favourites. Chat to us about what's keeping you up at night.
4
Vision Unknown
Some problems don't yet have names. Often, those are our favourites. Chat to us about what's keeping you up at night.
HOW WE DO IT
BIG MINDS, MINUS THE BIG MACHINE
Kendal Zoghby
Kendal is a strategic specialist with over a decade’s experience helping local and global brands unlock business and brand growth. As former Head of Strategy at Yellowwood, she led MTN South Africa’s strategy during its rise to Africa’s Most Valuable Brand. She founded Vision in 2022 to make strategy sharper, braver, and a lot more practical.
Kendal Zoghby
Kendal is a strategic specialist with over a decade’s experience helping local and global brands unlock business and brand growth. As former Head of Strategy at Yellowwood, she led MTN South Africa’s strategy during its rise to Africa’s Most Valuable Brand. She founded Vision in 2022 to make strategy sharper, braver, and a lot more practical.
Kendal Zoghby
Kendal is a strategic specialist with over a decade’s experience helping local and global brands unlock business and brand growth. As former Head of Strategy at Yellowwood, she led MTN South Africa’s strategy during its rise to Africa’s Most Valuable Brand. She founded Vision in 2022 to make strategy sharper, braver, and a lot more practical.
Vikash Gajjar
Vikash is a writer-turned-strategist with over a decade’s experience helping brands grow in our connected world. He has led strategy across B2B and B2C portfolios including Audi, Tiger Brands, Virgin Active, Takealot Group and Standard Bank, with a firm belief that strategy must move both people and the bottom line. He is also a recovering perfectionist.
Vikash Gajjar
Vikash is a writer-turned-strategist with over a decade’s experience helping brands grow in our connected world. He has led strategy across B2B and B2C portfolios including Audi, Tiger Brands, Virgin Active, Takealot Group and Standard Bank, with a firm belief that strategy must move both people and the bottom line. He is also a recovering perfectionist.
Vikash Gajjar
Vikash is a writer-turned-strategist with over a decade’s experience helping brands grow in our connected world. He has led strategy across B2B and B2C portfolios including Audi, Tiger Brands, Virgin Active, Takealot Group and Standard Bank, with a firm belief that strategy must move both people and the bottom line. He is also a recovering perfectionist.
Sheldon Zoghby
A Chartered Accountant by training, Sheldon has built his experience across global firms including Deloitte (Johannesburg and Cayman Islands) and BDO (London). At Vision, he brings commercial clarity to strategy, focusing on business fundamentals and bottom-line growth.
Sheldon Zoghby
A Chartered Accountant by training, Sheldon has built his experience across global firms including Deloitte (Johannesburg and Cayman Islands) and BDO (London). At Vision, he brings commercial clarity to strategy, focusing on business fundamentals and bottom-line growth.
Sheldon Zoghby
A Chartered Accountant by training, Sheldon has built his experience across global firms including Deloitte (Johannesburg and Cayman Islands) and BDO (London). At Vision, he brings commercial clarity to strategy, focusing on business fundamentals and bottom-line growth.
Maxine Selmer-Olsen
Maxine brings creative flair to the rigour of planning with 7 Effie awards (including a Grand Effie) to prove it. Obsessed with effectiveness, she believes strategy should be as imaginative as it is accountable. Her work blends sharp thinking with creative instinct.
Maxine Selmer-Olsen
Maxine brings creative flair to the rigour of planning with 7 Effie awards (including a Grand Effie) to prove it. Obsessed with effectiveness, she believes strategy should be as imaginative as it is accountable. Her work blends sharp thinking with creative instinct.
Maxine Selmer-Olsen
Maxine brings creative flair to the rigour of planning with 7 Effie awards (including a Grand Effie) to prove it. Obsessed with effectiveness, she believes strategy should be as imaginative as it is accountable. Her work blends sharp thinking with creative instinct.
WHAT CLIENTS SAY
Vision is, without question, my most valued strategic partner. They consistently deliver some of the most sophisticated strategic thinking I have encountered in years. We have trusted the team with our most critical initiatives, from positioning and growth strategy to complex transformational projects. Beyond their intellectual rigour, they possess the professional gravitas to engage effectively with leadership at any level of our organization.
Simphiwe Pato
Director of Brand & Marketing, Woolworths
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WHAT CLIENTS SAY
Vision is, without question, my most valued strategic partner. They consistently deliver some of the most sophisticated strategic thinking I have encountered in years. We have trusted the team with our most critical initiatives, from positioning and growth strategy to complex transformational projects. Beyond their intellectual rigour, they possess the professional gravitas to engage effectively with leadership at any level of our organization.
Simphiwe Pato
Director of Brand & Marketing, Woolworths
WHAT CLIENTS SAY
Vision is, without question, my most valued strategic partner. They consistently deliver some of the most sophisticated strategic thinking I have encountered in years. We have trusted the team with our most critical initiatives, from positioning and growth strategy to complex transformational projects. Beyond their intellectual rigour, they possess the professional gravitas to engage effectively with leadership at any level of our organization.
Simphiwe Pato
Director of Brand & Marketing, Woolworths
You don't need another 100-slide deck. You need a strategist.
Someone with Vision.
